TSX Broadway NYC Rebuild

1568 Broadway is now dubbed TSX Broadway, a 46-story, 550,000 square foot world-class NYC rebuild. The building will feature a luxury hotel with high-end retail space, a permanent outdoor stage, and huge outdoor advertising space in the heart of Times Square, the most heavily trafficked location in the western hemisphere.

The McLaren Difference

McLaren assisted the steel erector with part of the install procedures for the large plates and the jacking method statement of the steel super columns. The load in the super columns was estimated at 9,000,000 lbs and went up smoothly in only 4 hours!

Demolition on this project began on the 46th floor of the original building, using the elevator shafts as a giant chute to safely discard scrap material and debris from each gutted level. The bottom 25 percent of the existing structure will be preserved and the additional floors rebuilt. The building’s historic Palace Theater will be lifted 30 feet higher from its current position to the future sixth floor of TSX Broadway, in order to make room for new retail space below.

LED Display

A massive LED display wrapped around L&L Holding Company’s highly anticipated mixed-use development creates a mind-blowing, never-before-seen digital experience – even by Times Square standards. Integrated behind the 18,000-square-feet of dazzling signage will be an indoor-outdoor performance venue with two incorporated doors that open to dramatically unveil live performance events from within the building’s facade.

McLaren was behind the precise engineering needed to discretely incorporate operable stage doors into what will be Times Square’s largest signage opportunity.