Newark Airport Automated Signage

Airport Retail Signs

Newark Liberty International Airport’s Terminal C underwent a $120 million renovation to optimize consumer traffic and improve the traveler experience. To give venues more flexibility to change their offerings based on the time of day—providing customers more choices—custom automated signage became an important component of the renovation.

The McLaren Difference: Applied Ingenuity

McLaren Engineering Group developed structural and mechanical engineering calculations for the custom automated signage for the shared-use spaces in Newark, New Jersey. Each sign, in the 12 separate storefronts, showcases a functional and geometric style. Some feature multiple effects, and all signs required separate and unique analyses.

Since the contractor’s steel was connected to the terminal at predetermined locations, McLaren engineered welding plates. McLaren also reported and carefully communicated the size and forces at the connection to ensure the contractor had the correct fit-up, matching the holes on the welding plates, and necessary strength at the connection—saving valuable time and materials.

The Moodie Davitt Report reported, “developing the best possible experience for Terminal C’s travellers required a lot of imagination from our design, culinary and tech teams,” said OTG CEO Rick Blatstein. “This space is truly the first of its kind – the Bazaar changes as we move through the day. The space’s unique and immersive design, intuitive technology and, of course, great food is something we are incredibly proud to offer to United customers.”