Event Engineering For Quaker Oats

McLaren Engineering Group provided structural engineering for a temporary event structure built in Times Square for a Quaker Oats promotional event. The event provided housing for participants to create oatmeal bowls, with the best recipe winning $250,000 in prize money.

The McLaren Difference: Applied Ingenuity

McLaren’s entertainment engineers designed temporary ballast and tent structure to look like a traditional cylinder oatmeal container. The firm also produced a severe weather action plan in accordance with local building codes, allowing the structure to withstand wind gusts up to 30 miles per hour.

Location

New York, NY

Year Completed

2016

Client

Numbers & Figures