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December 6, 2023
‘The Beam’ Ride Takes Safety to New Heights With the Help of McLaren Engineering Group
Press Release

‘The Beam’ Ride Takes Safety to New Heights With the Help of McLaren Engineering Group

Reliving History With a Heart-Pounding Twist: NYC’s ‘Lunch atop a Skyscraper’ Goes Thrillingly Safe at 30 Rockefeller Plaza

New York, New York – “The Beam” at 30 Rockefeller Plaza is a new immersive attraction that brings the iconic “Lunch atop a Skyscraper” photograph to life. Riders are securely fastened atop a replica construction beam before being lifted 10+ feet above the Observation Deck. They are then turned 180 degrees to take in unparalleled views of NYC before being rotated back for a photo opportunity and lowered down.

Working closely with the owner, operators, designers, and fabricators throughout the process, our Entertainment team provided support for ‘The Beam’ from concept to completion ensuring the experience brings riders a safe thrill inspired by the 1932 photo.

About McLaren Engineering Group

For over 45 years, McLaren Engineering Group has established itself as a premier full-service engineering and surveying firm, boasting a diverse portfolio of over 20,000 innovative projects spanning 10 distinct markets worldwide. The firm’s Entertainment Division stands at the forefront of entertainment engineering specialists, renowned for collaborating with the world’s foremost ride developers, designers, and fabricators to bring awe-inspiring and immersive experiences to life. With a steadfast commitment to pushing technical boundaries while upholding the highest standards of safety and aesthetics, the award-winning team has been recognized for providing inventive solutions to some of the most daunting engineering challenges. From never-before-seen elements to theme parks around the globe, infamous concerts and live events to Broadway Theaters and one-of-a-kind spectacles, McLaren Engineering Group’s Entertainment Division continues to set new standards for engineering excellence in the world of entertainment.  McLaren operates internationally with offices in New York City, Woodcliff Lake, NJ, Albany, NY, Philadelphia PA, Lehigh Valley, PA, Greenwich, CT., Baltimore, Roswell, GA., Orlando, FL, San Luis Obispo, CA., and Oran, Algeria.  www.mgmclaren.com