photo credit L&L Holding Company/VMI Studio
TSX Broadway will light up a new era for NYC! A massive LED display wrapped around L&L Holding Company’s highly anticipated 46-story mixed-use development creates a mind-blowing, never-before-seen digital experience – even by Times Square standards. Integrated behind the 18,000-square-feet of dazzling signage will be an indoor-outdoor performance venue with two incorporated doors that open to dramatically unveil live performance events from within the building’s facade.
The precise engineering needed to discretely incorporate operable stage doors into what will be Times Square’s largest signage opportunity, requires a bit of applied ingenuity. Can you guess the engineering team behind it?
Read more about the project in this Qualcomm article.