With McLaren's Help, Big Book of Dreams Unveiled in Rockefeller Center

McLaren can now add the world’s largest children’s book to its engineering résumé.

Unveiled on Nov. 6 in Rockefeller Center, the Big Book of Dreams was constructed to help promote Carnival Cruise Lines’ three-year partnership with St. Jude Children’s Research Hospital. The book, measuring 15.5 feet by 20 feet, is the latest in a long line of purpose-built structures for which McLaren has provided engineering services. The firm performed a structural engineering review of the Book structure, the stage and the stage’s temporary roof, a self-climbing system.

Introducing the charitable alliance between Carnival and St. Jude’s was Academy Award-winning actress Marcia Gay Harden. Harden conducted a special reading of “The Dream Plucker of Perrysport” from the Book of Dreams.

Please click here to watch the Dream Book’s unveiling on NBC's Today Show.